Purple Tuesday 2021

Hello Tracy Urch. Nice to meet you. Thanks for your living room. Sorry it is a bit early.

The story of just one of the unsung heroes of Purple Tuesday. The first TV interview was meant to go live at 5.45am. It was moved to 5.20am. We were not going to make our intended destination so Charlene phoned a friend. The rest of the day is history.

Charlene OverendLauren AshbyCat Gladman. And Dianne. The brilliant Purple Tuesday team that made it happen. Months in the planning. For one day’s celebration. For 365 days impact. And beyond. Thank you.

James McCollum from Barley Communications. If it wasn’t for you I wouldn’t have needed to set my alarm for 3.11am. Immense. You are part of changing the conversation. Nationally and beyond.

To the 15 sector partners who were electric and have helped turn Purple Tuesday moments into a Movement. Progressive. Sustainable. A catalyst to lift off.

To the thousands of you with your photos. Stories. Support. And #ThumbsUp for #PurpleTuesday. Trended at #2.

A word for the two university students who turned up at Piccadilly Lights to record their own film. To help educate their peers. You are exactly why I know we have crossed the tipping point.

To the 14 million disabled people. Your lived experience. Providing the vision. Insights. Determination to ensure current and future generations have an improved customer experience.

A wow week. Happy Friday.

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