We believe that bringing disabled people and business together will change the conversation from one of disadvantage and inequality to one about potential and value.
For too long, conversations about disabled people have been hamstrung by fear – fear of causing offence, of being politically incorrect or of being misunderstood.
Changing the conversation is about unleashing the Purple Pound for the benefit of disabled people, their communities and businesses:
There are more than 16.8 million disabled people in the UK who have a combined spending power of £446 billion per year and are fiercely loyal to disabled friendly organisations.
✅ New technology is driving products and services that increase the choice, control and independence of disabled people.
✅ Talented employees with lived experience of disability offer fresh perspectives on the workplace and the consumer market that could help shape new and better products and services.
Who we are:
Purple is led by our Board of Directors and Executive Management Team, supported by a team of expert Associates. Between them, they bring a wealth of knowledge in their areas as well as specialist disability leadership, knowledge and experience.
Purple builds on the success of its legacy organisation, Essex-based disability charity ecdp, a user-led disability organisation which provides a range of support for disabled people including support planning, payment and payroll services and independent advice.
