Online shops should be open for everyone, but what if you can’t use a mouse, or see the screen, or hear the sound? The UK’s 11 million people with a limiting long term illness, impairment or disability should be amongst those who benefit most from online access to the UK’s major retailers, but many retailers still don’t design and build their websites to include everyone, turning away millions of customers and billions in sales.

70% – 70% of sites checked for accessibility were to be at a serious lack of accessibility.

90% – 90% of disabled users click away from a website rather than report accessibility issues.

70% – Since 2009, mobile screen reader usage has increased by 70%.

31% – 31% of users use a retail website for online purchases several times a week.

8.6 million – There are 8.6 million internet users with access needs in the UK.

3 million – There are 3 million people that are colour blind in the UK.

£11.75 billion – The Click Away Pound is estimated to be worth £11.75 billion in the UK.

71% – 71% of disabled users simply click away from a website when confronted with a problematic website rather than report inaccessibility.

£16 billion – Taking averages per head, the online spending power of disabled people is estimated at over £16 billion.

73% – 73% of disabled users experienced barriers on more than a quarter of websites they visited.

67% – 67% of respondents with access needs cited crowded pages as the most common issue.

80% – 80% of customers with access needs will spend their money not on the website that is cheapest, but where faced with the fewest barriers.