We believe that bringing disabled people and business together will change the conversation from one of disadvantage and inequality to one about potential and value.
For too long, conversations about disabled people have been hamstrung by fear – fear of causing offence, of being politically incorrect or of being misunderstood.
Changing the Conversation
Changing the conversation is about unleashing the Purple Pound for the benefit of disabled people, their communities and businesses:
There are more than 12 million disabled people in the UK who have a combined spending power of £249 billion and are fiercely loyal to disabled friendly organisations
Talented employees with lived experience of disability offer fresh perspectives on the workplace and the consumer market that could help shape new and better products and services
New technology is driving products and services that increase the choice, control and independence of disabled people
Our vision is to be the catalyst for change in creating opportunities that transform futures by bringing together disabled people and business for a single purpose.
Our mission is to transform thinking and change the conversation to support businesses and disabled people, creating sustainable solutions for the benefit of society.
Who We Are
Purple is led by our Board of Directors and Executive Management Team, supported by a team of expert Associates. Between them, they bring a wealth of knowledge in their areas as well as specialist disability leadership, knowledge and experience.
Purple builds on the success of its legacy organisation, Essex-based disability charity ecdp, a user-led disability organisation which provides a range of support for disabled people including support planning, payment and payroll services and independent advice.
ecdp Chief Executive and now Chief Executive of Purple, Mike Adams OBE, has been highly influential at a national level in shaping a new vision for disability designed to tackle the issues around employment and opportunities, which led to a rethink about the future of ecdp.