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Purple has taken its mission to change the conversation on disability global, presenting to businesses at Arab Health in Dubai.

Arab Health is the leading gathering of healthcare and trade professionals in the Middle East and North Africa region, with over 4,200 exhibiting companies and 100,000 delegates from over 150 countries attending.

On the 30 January 2018, Purple delivered a disability masterclass at the Business Forum of the conference. The session was run in collaboration with Caretech PLC, a UK-based publicly-owned company providing social care and support to children and adults, and the Manzil Centre, a not-for-profit organisation in the United Arab Emirates providing education and employment services to disabled people.

Mike Adams, Purple’s Chief Executive Officer, led the session presenting the value of being disability confident to businesses focusing on the recruitment and retention of disabled people, and ensuring the accessibility of products and services to access the widest customer base possible. John Ivers, Chief Operating Officer at Caretech, spoke of his organisation’s Disability Confident journey and how it has enhanced the delivery of care services, by embedding a culture of strong disability awareness. Dr Ayesha Husaini, Director at the Manzil Centre, spoke of their pre-employment support work and of the value they believe the Disability Confident approach can bring to the UAE.

Mike Adams, Chief Executive Officer of Purple said:

‘Disability is not just a UK issue. It’s a world-wide issue. We need to the change the global conversation on disability to one where disabled people, wherever they live, are able to live as independent lives as possible and achieve their aspirations. This means businesses across the world engaging with disability and understanding the value disabled people can bring to their organisation – as both employees and customers’

The masterclass was also attended by the UK Department for International Trade, with Healthcare UK presenting on the success of the Government’s Disability Confident scheme. The scheme has accredited just over 6000 organisations across three levels since it launched in 2016.

For more information on Arab Health, please click here.

For more information on Purple and how we can support you achieve the Disability Confident accreditation please click here.

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