Disability Confident

individual presenting Purple's Disability Confident offer

How Purple can support your business

Purple’s flagship offer is delivering the Government’s Disability Confident accreditation scheme to businesses across the country.

Disability Confident is a nationally recognised accreditation scheme which encourages businesses to recruit and retain disabled people and people with health conditions for their skills and talent. There are three levels of the accreditation to help businesses ensure they are offering the very best service to current and future employees.

Purple offers support to businesses to help them achieve all three levels of the Disability Confident accreditation through training, information and best practice sharing and completing documentation.


Disability Confident Level 1

Purple will deliver a personal service for businesses making the Level 1 pledge, including:

  • Automatic inclusion on our Charter for Change
  • Access to our conversation channels and networks
  • Brand exposure alongside Purple
  • A self assessment toolkit to guide immediate actions
  • A series of online masterclasses that bring Disability Confident to life

As an addition to Level 1, we also offer a one day assessment to get you Disability Confident ready.


Disability Confident Committed badge

Disability Confident Employer badge

Disability Confident Level 2

Purple will support businesses to achieve Level 2 accreditation through the self assessment process providing tools and guidance as well as acting as a critical friend. Our Level 2 assessment offer includes:

  • Carrying out an audit of current practice
  • Delivering capacity building workshops
  • Providing self assessment paperwork


Disability Confident Level 3

Purple will deliver a more exclusive programme to support organisations wanting to achieve Level 3 accreditation. As part of the Level 3 accreditation, Purple offers the following services:

  • Reviewing and validating the Level 2 assessment
  • Auditing consumer-facing policy and practices
  • Providing access to community participation opportunities
  • Delivering capacity building for a disability lead
  • Assistance in completing the Level 3 accreditation documentation


Disability Confident Leader badge

individual presenting disability statistics

Business Attitudes to Hiring Disabled Workers

In June 2016, Purple surveyed 1,000 business owners and hiring managers representing more than 820,000 workers across the UK about their policies and views when it came to hiring disabled employees.

View our full report…


Disabled People Walking Away from Businesses

A report by the Extra Costs Commission found that 75% of disabled people and their families have walked away from a UK business because of unsuitable service, moving spending away from businesses such as supermarkets, restaurants, banks and transport companies due to poor disability adjustments and awareness. The Commission estimates that businesses are losing approximately £1.8 billion a month by ignoring the needs of disabled people.


individuals listening to a presentation

statistics between business and disability

Financial Repercussions

Customers that value disabled people are increasingly directing their loyalty to businesses that do the same. Failure to appropriately support, value, and engage disabled people will result in financial repercussions: the UK Government claims 83% of disabled consumers choose to shop with retailers that support disabled people.


Promoting Diversity

Studies have shown promoting diversity in employment fosters greater consumer trust and loyalty to a brand. There is a clear incentive for businesses to seize the market opportunity, especially given that the number of disabled people is expected to increase over the next ten years.


disabled parking bay

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