Blog by Mike Adams
Rewind a week and most avid film buffs would not have heard of The Silent Child. This week you cannot pick up any press without people talking about it! A film about a Deaf child has just won an Oscar for the Best Short Film (Live Action). Suddenly the issue of disability has been catapulted into the limelight.
For the last 18 months I have been evangelical in speaking to businesses about the commercial opportunities that disability can bring.
Last Monday the focus was very much on practising what I have been preaching. At the British Property Federation and Revo joint conference, I publicly launched Purple’s membership offer to business.
‘I am so passionate about higher education for disabled people because it levels that playing field’ said Purple CEO, Mike Adams in his keynote speech to senior university academic staff at Wolverhampton University.
Blog by Mike Adams.
Purple is pleased employers such as John Lewis, M&S and Hope&Story are leading on a retail sector campaign to support the retail sector to become Disability Confident, and recruit and retain more disabled people. There are over 4.5 million disabled people out of work. Finding great people in a tight labour market provides a real competitive advantage, and this overlooked talent pool is part of the answer.