Mike Adams is CEO of Purple, an organisation changing the disability conversation with businesses and disabled people.
Purple see disability as a value opportunity and Mike is leading the development of products and services which are beginning to transform the landscape across all business sectors.
Purple Tuesday, created and co-ordinated by Mike, has achieved national acclaim for its contribution to changing the customer experience for disabled people, including online accessibility.
Mike’s previous working track record includes being one of the senior management team at the Disability Rights Commission, Director of the National Disability Team for higher education and co-director of a disability research centre at Coventry University.
In 2013 Mike chaired the national Access to Work Expert Advisory Panel which produced more than 20 recommendations to modernise the Government’s flagship disability employment programme.
Mike was awarded an OBE in 2012 for his services to disabled people.
In 2019 Mike was listed in the Shaw Trust Power List of the UK’s top 100 most influential disabled people.